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SONIC is part of the Inspire Brands family of restaurants. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Sonic Drive-In TV Commercials. 52 comments. Served by SONIC’s iconic Carhops, the restaurant’s expansive, award-winning menu offers unique, breakfast, lunch, dinner, snack and drink options for the whole family. you know it’s the Christmas season when they start airing this godawful commercial again. Burger King has also used swag to lure potential customers with free goods. 173. 5 months ago. The new campaign is centered around the tagline "This is how we Sonic," and features commercials about four different families' activities over the span of a day. It’s almost like Sonic is doing these ads just for us to be like hey maybe the Sonic guys weren’t that bad when they bring them back. 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Who are the two guys in the car in the Sonic commercials? Sonic Drive-In today launched a new ad campaign that focuses on the real-life, in-the-car happenings of four U.S. families en route to Sonic, capturing their unscripted conversations to give a taste of the brand's focus on culture and everyday moments with friends, family or even just with the driver and him or herself, according to a news release. The corresponding branded spots feature real people and follows four families from across the nation as they go about their routine in the span of “One Day,” – sans script – to capture the hilarious and heartwarming moments that happen on the way to, at and from SONIC. Please stop the kid that is hyper and irritating and the girls trust just appear to be stupid. Rachel Shin The spots play up the spontaneous moments shared at the drive-in and feature popular menu items. However, Sonic Drive-In isn't completely abandoning the "Two Guys" campaign and will incorporate it in some way, the CMO said in comments to Adweek. The commercials, which … New Yorker Grosz, 39, has appeared on TV’s “The … Watch the commercial, share it with friends, then discover more great Sonic Drive-In TV commercials on iSpot.tv By signing up to receive a free box, consumers are also sharing some personal data that Sonic can use in the future to promote new products, offers and merchandise. Sonic, whose sales have been lackluster, was acquired in late 2018 by Inspire Brands, which also owns Buffalo Wild Wings and Arby's. For years, Sonic ads featured "two guys," known to some as comics Peter Grosz and T.J. Jagodowski, and the tagline "This is how you Sonic." Sonic Commercial reviews: Terrible commercials. Taylor Red - Identical triplet sisters Nika, Natalie, and Nicole Taylor compose the girl band whose sound is best described as Young, Fun, and Country. "We want to broaden the aperture to show the whole of America — from the wacky to wonderful — and how our guests own their Sonic experience, because every way is the right way to Sonic," said Lori Abou Habib, Sonic's chief marketing officer, in a statement. The free newsletter covering the top industry headlines, Kendall Davis/Industry Dive/Marketing Dive, data from Marc Nozell, Inspire Brand's Sonic Drive-In released a new ad campaign and brand identify that positions the quick service restaurant chain as fun-loving and good natured, according to a. 173. —John Daniel, Albuquerque, N.M. Improv comedians T.J. Jagodowski and Peter Grosz have played the two quirky Sonic guys since 2002. save. “We of course wanted to celebrate Sonic's insane variety of food, but we also wanted to celebrate the journey and experience you have in your car when you are there. Starting Friday, February 28 at 12:00 p.m. Eastern Standard Time, guests can sign up at www.SONICSwagShop.com to be the first to receive a SONIC Swag Drop Box of carefully curated and exclusive SONIC-themed items. The swag box offers the brand a way to appeal to consumers by giving away exclusive items. Four months after George Floyd's death, the ongoing need for brands and agencies to ensure diversity in their organizations and campaigns was addressed by several panels during Advertising Week. Want to share a company announcement with your peers? The campaign launches the new, over-the-top, indulgent Reese’s® Overload Waffle Cone. The new campaign is centered around the tagline "This is how we Sonic," and features commercials about four different families' activities over the span of a day. The spots play up the spontaneous moments shared at the drive-in and feature popular menu items. The new approach is likely to boost the chain's storytelling around how real customers engage with the brand every day through a focus on real people and the experiences they have driving to a Sonic and while they are there. hide. Guests can also order this delicious treat in classic SONIC Blast® form. The ads also serve to introduce a new Reese's Overload Waffle Cone. Subscribe to Marketing Dive to get the must-read news & insights in your inbox. “Our new campaign shows everyone what we’ve heard from guests for years – SONIC is woven into their lives,” said Lori Abou Habib, SONIC’s chief marketing officer. SONIC Drive-In introduces today a new advertising campaign and brand identity encouraging guests to embrace and personalize the brand’s good-natured and fun-loving culture with THIS IS HOW WE SONIC. OKLAHOMA CITY--(BUSINESS WIRE)--SONIC® Drive-In introduces today a new advertising campaign and brand identity encouraging guests to embrace and personalize the brand’s good-natured and fun-loving culture with THIS IS HOW WE SONIC℠.