As such, brands must use innovative digital marketing strategies to stand out. Find out how you can use culture marketing to promote your employer brand. When we combine our demographic knowledge of our customers with cultural insight we build a truly meaningful marketing strategy. A quick Google search for “tourism marketing strategy,” will provide you with more information than you’ll know what to do with. Cross-Cultural Differences in Tourism: A Strategy for Tourism Marketers Yvette Reisinger Department of Marketing Faculty of Business and Economics , Monash University , Melbourne Clyde Road, Victoria, 3806, Australia & Lindsay Turner Department of Applied Economics, Faculty of Business , Victoria University of Technology , RO. Instead, we define cultural marketing as a brand’s response and contribution to culture. Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism. Unfortunately, most anywhere you click will direct you to a page full of rather elementary marketing tips meant to fill a blog post. Get more inspiration with these 5 prompts to brainstorm culture marketing ideas. In the first part of this article, we’ll explore 5 key tips and strategies for success at the intersection of travel and digital marketing. We’re also happy to help you build your culture marketing content strategy. It’s time to think like anthropologists. I recently attended the 2018 Museum Association of New York annual conference to … If you need a little support, just hit us up. Try our step-by-step guide to create great culture marketing. With such a large audience and a massive potential gain, the tourism and travel sector is fiercely competitive. Some marketing agencies have dedicated cultural analysts in their strategy teams.