The shampoo does not lather into hair, made my hair greasy and my scalp itchy & flaky (I had to use dry shampoo right after I dried my hair, the grease was unbearable.). I read several reviews with the same reports of itching & flakes but I was so hoping that wouldn't be my story. I was now pulling out a neat little palm full of hair after every shower, and my hair was thinning and simply NOT growing back! Effective and intensely moisturizing, with a cleansing formula that is mild enough to safely use on even the most delicate color-treated hair. thing. When I lived in Nevada, my hair never had problems before, and took to nearly any and all products I introduced it to (with the exception of Herbal Essences, for some reason?). Love everything about this shampoo. Will not big again. I love trying different products & was so sure this would help my damaged hair which it did but I cannot stand the itching/flaking so I will be returning this to Ulta! The shampoo alone was gentle, moisturizing, and smooth. Wet N Wavy Curl Moisture Shampoo, 10 Ounce 4.4 out of 5 stars 4. I was a bit reluctant though to purchase because it's a bit pricey, but after I finished my sample and back to my usual shampoo by Redken, I immediately noticed a huge difference, my hair started looking limp and dry again. I grabbed another dollop of shampoo to cleanse the back half of my hair - since the original dollop didn't make it past my crown before it disappeared and same. I use this shampoo every morning. Gone. I used them on a whim, because why the heck not? Not only was my hair dull, lusterless, and dry... now I had dry scalp issues (flakes, but not dandruff) AND my hair was *FALLING OUT*! My ends were soft and shiny for the first day or two when combined with the miracle daily conditioner. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment. $18.49$18.49. From the very first wash, hair is smoother, less damaged, and is visibly more bouncy and full of body. Yuk!! This site uses cookies to provide an optimized shopping experience. I purchased the second bottle (very next day) and it was the right consistency. This item is not eligible for coupon discounts. However, on my naturally straight and untouched hair, it dried it out and made my scalp itchy. It cleans really well without drying out my hair. What the heck? $22.99. I have wavy hair and it made my hair look greasy and also made my hair extremely dry and itchy. Gently work shampoo into hair from scalp to ends. My hair was soft, detangled smoothly, was radiant, nourished my scalp, and somehow gave hydration back to my hair. I've used (and loved) the leave-in conditioner from this brand for a few years now, so I thought I'd give this shampoo and conditioner a try. I bought my first bottle at Kroger and it was water. HUGE MISTAKE. I straighten my hair and with this shampoo , I am able to go 5-6 days between washes. Never using this shampoo again. As soon I switched shampoos I noticed less hair fall out right after the first use. Vitamin C: powerful antioxidant protection that restores vitality, Sunflower Seed Extract: natural sunscreen that extends the life of color, Acai Extract: improves tensile strength and shine, Ginger: soothes distressed hair and scalp, Pomegranate: potent antioxidant containing vitamins A, C and E, Tahitian Noni Oil: balances moisture, improves shine and condition, Moringa Extract: powerful antioxidant that beautifies the hair, Aloe Vera: provides intense soothing and protective moisture, Rooibos Tea: shields hair from environmental challenges. IT'S A 10 TIP/Directions: Work shampoo into a lather, focusing on roots and scalp. Shop It's A 10 Miracle Moisture Shampoo, 10-oz., from PUREBEAUTY Salon & Spa online at Macys.com. It was as if I just had water in my hair. I have a thick head of fine, straight hair. That's when I decided to splurge and buy Its a 10 and I'm so happy I did, my hair never looked better!

it's a 10 miracle moisture shampoo

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