(The fact that they are cooked on the same grill led one vegan customer to sue, but that's not the reason they taste so similar.). Both products take their job seriously, right down to looking like a regular block of raw beef when you, um, unbox them. They are aiming for different flavor profiles, both of which have solid followings. Capitalism may rarely do good things for the planet, but here is a genuine positive case: The pressure of competition should increase the quality of each of these offerings over time. Which tastes better? Better Business Bureau Accredited Business. Beyond Meat and Impossible Foods though have used different strategies to capture the market. Beyond Meat has primarily offered its products via grocery stores and recently has broken into the food service industry. The author, blind taste-testing Beyond and Impossible burgers side by side at Grandeur restaurant in Oakland, which serves both. Whatever it is, I never thought I'd be as interested in the Carl's Jr. Take my case: I've spent the past five months cooking, consuming and contemplating the two heavyweight champions of a rapidly-growing plant-based fake beef market, Beyond and Impossible. This may be Beyond's rice protein kicking into action; it reminds me of the crispy rice on the bottom of a pan, a delicacy in many cultures (in Persian cooking, it's prized as tahdig.). Brown said on several occasions his company doesn't want to force people to stop eating meat, but instead give them a "new and better choice and let them make the decision.". Create one. For the record, this one was a Beyond. The mung bean is a legume, so take care if you have peanut allergies. Its white specks are actually coconut oil and cocoa butter. Impossible Foods, one of the beefiest competitors of well-known imitation meat-maker Beyond Meat (NASDAQ:BYND), just secured another $200 million in … Add avocado salad that is mostly avocado, et voila! Beyond Meat Vs. Beyond Meat vs. channel "Sous Vide Everything" was up to the task, Exclusive: The Very Good Food Company's CEO On Plant-Based Growth, Why 2021 Is A 'Huge Scale Up Year', Pizza Hut President: 'This Environment Is Really Poised Well' For Us, Beyond Meat Tries To Do The Impossible: Get China To Embrace Faux Pork, Ben & Jerry's Parent Heats Up Plant-Based Meat Race With Fivefold Sales Target, Why This CEO Is Bullish On GM And Hershey, Bearish On Peloton And Beyond Meat, IPO News: Airbnb Finally Files To Go Public. By Joshua Mayers. Meanwhile vegetarians, at Grandeur and elsewhere, seem to prefer the Beyond, possibly in part because it isn't trying to fox their tastebuds. Mashable, Inc. All Rights Reserved. There are a few local establishments that serve Impossible in northern New York, including Irons and Hobie's Sports Den. Impossible Burger, a plant-based burger that smells, handles, cooks and tastes like it was made out of cow products. Impossible Foods and Beyond Meat (NASDAQ:BYND) are two of the biggest plant-based meat-substitute companies in the world. The Venn diagram of these followings, I believe, would have considerable overlap; I consider myself right in the middle. A clear majority of grill-it-yourself partygoers favored it. Well, it shouldn't come as a surprise by this point that the Impossible burger wins the fake meat-off if your goal is to replicate beef as closely as possible. As an incurable meat eater in the age of climate change, I was the target market. Which company's products reign supreme? Even if you're generally healthy, I wouldn't recommend more than one Impossible or one Beyond burger every other day; treat them as a treat, just as you should treat actual burgers, and you should be fine. It comes in original and Hot Italian flavors. Beyond Sausage, a plant-based alternative to pork sausage. Depending on how long you cook it for, the burger gains a lovely, crispy, almost crunchy kind of shell.