The benefit of real-time analysis is that you can easily monitor the impact of any changes as soon as they’re made, helping you iterate quickly. They all have free tools and more powerful paid versions. We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. How to Improve Your Website Structure to Boost Your Profits, How to Design the UX of a Website or App to Increase Conversions, How to Perform an SEO Audit for Your Website, Making Data-Driven Decisions for Better Website UX, The Complete Guide to Getting Started With Website Personalization, How to Increase Website Traffic through Social Media, How CanvasPop’s Genius Customer Acquisition Strategy Out-Innovated the Competition [podcast]. In particular, they claim that many of their customers use this platform to find out which customers their competitors are serving so that they can try to steal them away for themselves. GTmetrix is our goto online service for analyzing website speed. We also like the free MozBar extension. Within seconds, you can enter a website URL into the search engine bar and receive the following metrics: You don’t have to pay for an account with SEMrush, but you’ll only receive five data points for each metric and will be limited to five reports per day. Collecting data on your competitors with these tools is ridiculously easy. A competitor website analysis is a great way to build up a portfolio of PR connections, as the results will show you who in the online trade press is writing about your competition. the company is moving into the United States, How to Uncover Your Competitors’ Content Strategy, How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison), 10 Tools to Monitor Your Competitors’ Growth and Hack Their Strategies, How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!). This is extremely helpful … For example, you probably don’t want to copy the link-building strategies of a competitor that isn’t ranking for any major keywords. However, you can also use Datanyze to get more information on your competitors. Regardless of your industry or company size, monitoring your competitors closely will give you a sense of their strategies. Learn new content strategies, discover new topics your audience will love, fuel viral content, and mine new linkbuilding opportunities. You can get ideas for new things to try, for new content to write, and new opportunities to steal some traffic. Now, what are some free ways to spy on a competitors’ website? You can find detailed information about our newsletter service and unsubscribing in the, Improve Your Product Photography with a DIY Light Box. All rights reserved. We’ve helped Fortune 500 companies, venture backed startups and companies like yours, Win Back Search Traffic You’re Losing to Competitors. Instead, it’s a process that will keep your business at the top when you continuously implement strategies for improvement over your online competitors. Think you’ve got a fresh perspective that will challenge our readers to become better marketers? Alexa is one of the oldest web analytics tools out there, but it’s still a great competitive analysis option for brands with limited budgets. That wide exposure is causing businesses to struggle not only with remaining profitable, but also identifying which companies they’re competing against. What was the process like? An Enterprise plan provides three years of data, unlimited results per website metric, nearly 250 industry categories and an overview of industry leaders. More advanced plans also offer information about the keywords your competitors are using to drive paid search traffic. After a 14-day trial, the advanced plan is $149 per month. Are there any shortcomings that you could take advantage of (for example, maybe their shipping times are really slow)? If your preferred traffic sources don’t match up, this process may not provide much relevant data. We’re always looking for authors who can deliver quality articles and blog posts. the keywords that are bringing organic traffic. This will give you a picture of your competitors’ “domain authority,” an indicator of how strongly they perform in search engine results. In an ever-changing digital world, completing a competitive analysis isn’t just a one-time event. I consent to receive a confirmation and occasional e-mail updates. A businessman took rocks of all shapes and sizes from Mexico’s Rosarito Beach and sold them to people in boxes with plastic eyes. The most popular reason that digital marketers use SEMrush is to monitor the performance of their own websites or their competitors’ sites in the organic search results. One of the unique benefits of Quantcast is that you can track this data in real time. In an ever-changing digital world, completing a competitive analysis isn’t just a one-time event. This information should then be used to improve your company’s efforts and take the advantage . Type in the URL for your competitors’ website and you’ll find out the keywords that are bringing organic traffic (traffic from search engines) to their site. Alexa ranks sites based primarily on tracking a sample set of Internet traffic, mainly users of its toolbar for the Firefox and Google Chrome web browsers. One great way to use WhatRunsWhere is to see which websites or keywords your competitors have run for certain periods of time. SimilarWeb is a great way to see how much traffic your competitors are receiving and what advertising channels they’re using most. Here we’ll list them alphabetically, but you can see they have overlapping features. Spending some time on your own brand, including getting a logo, can give you the polish and professionalism you need to stand out. It’s great for monitoring competitors’ display advertising and search engine marketing strategies.